The Perth Bears are shaping up both on and off the field after announcing a multi-year partnership with fitness brand Zoo Fit.
Zoo Fit has signed on with the Perth Bears as one of the club’s Foundation Partners and will be the Official Commercial Gym and Fitness Club Operator for the first two seasons.
The partnership unites two organisations focused on community development and improving the health of West Australians.
Zoo Fit, launched by ASX-listed fitness firm Viva Leisure in WA in 2026, will give away one gym membership at each of the Bears’ home games at HBF Park next season.
The gym chain operates hubs in Wanneroo and Mandurah with plans to expand into Clarkson, Port Kennedy, Butler and Forrestdale.
Perth Bears CEO Anthony De Ceglie said the latest partnership was another sign of the corporate confidence in the club's entry into the NRL.
"Securing a dynamic WA brand like Zoo Fit as a Foundation Partner is a massive milestone for the Perth Bears as we build toward 2027," Mr De Ceglie said.
"We aren't just building a football team; we are building a community. Viva Leisure and Zoo Fit share our vision of investment in Western Australia, and this partnership lays a strong foundation that will directly benefit our fans, local families, and the grassroots sport landscape across the state."
Perth Bears Head Coach Mal Meninga said the partnership aligns with the club's elite standards and community ethos.
"To be successful on the field, you need the right culture and support network off it," Meninga said.
"Zoo Fit’s commitment to health, wellbeing and making fitness accessible perfectly aligns with what we want the Bears to stand for.”
Viva Leisure CEO and Managing Director Harry Konstantinou said partnering with the Perth Bears ahead of their historic debut in the NRL next year was a significant honour.
“Zoo Fit and the Perth Bears are building something new in Western Australia, focused on supporting locals through sport, health and wellbeing,” Mr Konstantinou said.
“We’re proud to support the growth of rugby league in Western Australia and look forward to creating lasting value for Zoo Fit members and Bears fans.”
